YouGov plc (AIM:YOU)
London
· Delayed Price · Currency is GBP · Price in GBX 254.50
+1.00 (0.39%)
At close: Dec 5, 2025
YouGov Ratios and Metrics
Market cap in millions GBP. Fiscal year is August - July.
Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | 2016 - 2020 |
|---|---|---|---|---|---|---|---|
Period Ending | Dec '25 Dec 4, 2025 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 | 2016 - 2020 |
| Market Capitalization | 298 | 365 | 535 | 1,116 | 1,212 | 1,404 | Upgrade
|
| Market Cap Growth | -40.87% | -31.75% | -52.02% | -7.95% | -13.64% | 62.88% | Upgrade
|
| Enterprise Value | 465 | 545 | 714 | 1,085 | 1,205 | 1,389 | Upgrade
|
| Last Close Price | 2.54 | 3.01 | 4.37 | 9.10 | 10.20 | 11.76 | Upgrade
|
| PE Ratio | 22.52 | 27.27 | - | 32.34 | 70.89 | 112.30 | Upgrade
|
| Forward PE | 7.41 | 8.34 | 13.78 | 22.74 | 33.11 | 56.38 | Upgrade
|
| PS Ratio | 0.77 | 0.94 | 1.60 | 4.32 | 5.48 | 8.31 | Upgrade
|
| PB Ratio | 1.56 | 1.91 | 2.92 | 5.61 | 9.70 | 12.53 | Upgrade
|
| P/TBV Ratio | - | - | - | 13.86 | 170.73 | 61.03 | Upgrade
|
| P/FCF Ratio | 6.84 | 8.38 | 15.00 | 19.20 | 20.07 | 38.67 | Upgrade
|
| P/OCF Ratio | 6.67 | 8.17 | 14.20 | 18.85 | 19.58 | 37.43 | Upgrade
|
| PEG Ratio | 0.69 | 0.76 | 0.76 | 0.76 | 1.46 | 1.46 | Upgrade
|
| EV/Sales Ratio | 1.20 | 1.40 | 2.13 | 4.20 | 5.45 | 8.22 | Upgrade
|
| EV/EBITDA Ratio | 6.93 | 8.87 | 19.82 | 17.59 | 24.44 | 40.04 | Upgrade
|
| EV/EBIT Ratio | 14.82 | 17.34 | 61.51 | 22.47 | 33.19 | 53.85 | Upgrade
|
| EV/FCF Ratio | 10.67 | 12.49 | 19.99 | 18.68 | 19.95 | 38.27 | Upgrade
|
| Debt / Equity Ratio | 1.16 | 1.16 | 1.30 | 0.06 | 0.10 | 0.12 | Upgrade
|
| Debt / EBITDA Ratio | 3.30 | 3.30 | 6.02 | 0.17 | 0.23 | 0.34 | Upgrade
|
| Debt / FCF Ratio | 5.09 | 5.09 | 6.69 | 0.19 | 0.20 | 0.36 | Upgrade
|
| Asset Turnover | 0.64 | 0.64 | 0.73 | 0.94 | 1.01 | 0.90 | Upgrade
|
| Quick Ratio | 0.60 | 0.60 | 0.73 | 1.71 | 0.98 | 1.16 | Upgrade
|
| Current Ratio | 0.64 | 0.64 | 0.77 | 1.78 | 1.05 | 1.23 | Upgrade
|
| Return on Equity (ROE) | 7.00% | 7.00% | -1.10% | 21.37% | 14.77% | 11.30% | Upgrade
|
| Return on Assets (ROA) | 3.24% | 3.24% | 1.58% | 11.00% | 10.35% | 8.56% | Upgrade
|
| Return on Capital (ROIC) | 4.70% | 4.70% | 2.29% | 17.38% | 17.29% | 13.22% | Upgrade
|
| Return on Capital Employed (ROCE) | 8.10% | 8.10% | 2.80% | 22.40% | 24.30% | 19.60% | Upgrade
|
| Earnings Yield | 4.49% | 3.67% | -0.45% | 3.09% | 1.41% | 0.89% | Upgrade
|
| FCF Yield | 14.62% | 11.93% | 6.67% | 5.21% | 4.98% | 2.59% | Upgrade
|
| Dividend Yield | 3.63% | 3.07% | 2.06% | 0.96% | 0.69% | 0.51% | Upgrade
|
| Payout Ratio | 79.10% | 79.10% | - | 22.32% | 39.18% | 44.00% | Upgrade
|
| Buyback Yield / Dilution | 0.34% | 0.34% | -5.89% | 0.09% | 0.71% | -0.44% | Upgrade
|
| Total Shareholder Return | 3.99% | 3.41% | -3.83% | 1.05% | 1.40% | 0.07% | Upgrade
|
Source: S&P Global Market Intelligence. Standard template. Financial Sources.