Super Retail Group Limited (ASX:SUL)
Australia flag Australia · Delayed Price · Currency is AUD
16.57
-0.06 (-0.36%)
Sep 26, 2025, 4:57 PM AEST

Super Retail Group Company Description

Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand.

It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products.

The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, pegs, ropes, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, and fish-finders; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics.

In addition, it offers apparel and equipment for mountain climbers, campers, hikers, adventure travelers, and others; and products for travel, touring, outdoor, garage, and shed.

The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online.

It operates various stores. The company was founded in 1972 and is based in Strathpine, Australia.

Super Retail Group Limited
Super Retail Group logo
Country Australia
Founded 1972
Industry Specialty Retail
Sector Consumer Discretionary
Employees 15,981
CEO David Burns

Contact Details

Address:
6 Coulthards Avenue
Strathpine, Victoria 4500
Australia
Phone 61 7 3482 7900
Website superretailgroup.com.au

Stock Details

Ticker Symbol SUL
Exchange Australian Securities Exchange
Fiscal Year July - June
Reporting Currency AUD
ISIN Number AU000000SUL0
SIC Code 5531

Key Executives

Name Position
Gary Williams Managing Director of Rebel
Benjamin L. Ward Managing Director of Supercheap Auto
Paul Bradshaw Managing Director of BCF
Cathy Seaholme Managing Director of Macpac
Su Duffey Chief Operating Officer
Mandy Ross Chief Information and Digital Officer
Mark A. Christensen GM of Investor Relations
Inga Kirkman Acting Chief Legal Officer
Kevin Figueiredo Chief People and Safety Officer
Rory Scott Chief Strategy and Customer Officer