Harley-Davidson, Inc. (FRA:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
22.73
+1.07 (4.94%)
Last updated: Aug 13, 2025
-29.41%
Market Cap 2.85B
Revenue (ttm) 3.81B
Net Income (ttm) 206.76M
Shares Out n/a
EPS (ttm) 1.64
PE Ratio 13.77
Forward PE 7.43
Dividend 0.65 (3.13%)
Ex-Dividend Date Jun 2, 2025
Volume 2,483
Average Volume 809
Open 21.80
Previous Close 21.66
Day's Range 21.67 - 22.73
52-Week Range 18.76 - 35.59
Beta n/a
RSI 59.90
Earnings Date Jul 24, 2025

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Industry Motorcycles, Bicycles, and Parts
Founded 1903
Employees 5,900
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol HAR
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial numbers in USD Financial Statements

News

This House of Representative Just Bought Up To $895K In Centene Stock

A report on August 5, 2025 shows that Representative Tim Moore from North Carolina purchase stock in Centene (NYSE: CNC), valued between $258,020 and $895,000. According to the August filing, the tra...

7 days ago - Benzinga

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Inc. (NYSE: HOG) has appointed a new CEO amid declining sales in Q2 2025. Artie Starrs Takes The Reign "Harley-Davidson Inc. today announced that its Board of Directors has appointed ...

9 days ago - Benzinga

Harley-Davidson Names Topgolf Leader as New CEO

9 days ago - The Wall Street Journal

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Harley-Davidson named Topgolf Callaway executive Artie Starrs as its new CEO, replacing Jochen Zeitz.

9 days ago - Investopedia

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1.

9 days ago - CNBC

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.

9 days ago - Reuters

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...

9 days ago - PRNewsWire

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders

Harley-Davidson Inc. (NYSE: HOG) announced it will release an entry-level motorcycle priced at $6000 during the company's second-quarter earnings call. What Happened: "Scheduled for release in 2026… ...

13 days ago - Benzinga

Harley-Davidson (HOG) Q2 Revenue Up 19%

14 days ago - The Motley Fool

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Harley-Davidson expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division.

14 days ago - Investopedia

Motorcycle sales keep falling, but Harley’s stock is soaring. Here’s why.

Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its financial-services business and KKR and Pimco.

14 days ago - MarketWatch

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Shares of Harley-Davidson Inc. surged as much as 24% on Wednesday—their biggest gain since October 2020—after the iconic motorcycle manufacturer announced a major monetization effort involving its fin...

14 days ago - Invezz

Stocks making the biggest moves midday: Harley-Davidson, Wingstop, Sarepta Therapeutics & more

These are the stocks posting the largest moves midday.

14 days ago - CNBC

HOG Earnings: Harley-Davidson Q2 profit falls on sales slowdown

Motorcycle manufacturer Harley-Davidson Inc. (NYSE: HOG) reported a sharp fall in revenues and earnings for the second quarter of fiscal 2025 as shipments decreased amid soft demand and planned dealer...

14 days ago - AlphaStreet

Harley-Davidson offloads loans worth US$5 billion; tariffs hit second-quarter profit

Harley-Davidson posted a lower-than-expected profit for the second quarter and did not provide an annual forecast on Wednesday.

14 days ago - BNN Bloomberg

Harley-Davidson Stock Rallies Despite Slump In Bike Sales - Here's Why

Harley-Davidson (NYSE: HOG) shares are trading higher on Wednesday after the second-quarter fiscal 2025 earnings. The company reported a 23% year-on-year quarterly sales decline to $1.04 billion, mis...

14 days ago - Benzinga

Harley-Davidson posts lower second-quarter profit

Harley-Davidson reported a lower second-quarter profit and did not provide an annual forecast on Wednesday, as U.S. President Donald Trump's tariffs continued to weigh on the motorcycle maker.

14 days ago - Reuters

Harley-Davidson Announces Strategic Partnership with KKR and PIMCO

Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and...

14 days ago - PRNewsWire

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

MILWAUKEE , July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2025 results and announced a transaction entered ...

14 days ago - PRNewsWire

Harley-Davidson Q2 2025 Earnings Preview

15 days ago - Seeking Alpha