YouGov plc (FRA:Y1G)
Germany flag Germany · Delayed Price · Currency is EUR
2.900
-0.040 (-1.36%)
Last updated: Dec 5, 2025, 8:03 AM CET

YouGov Company Description

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific.

It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments.

The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more.

The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours.

It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.

YouGov plc
Country United Kingdom
Founded 1998
Industry Engineering, Accounting, Research, Management, and Related Services
Employees 3,119
CEO Stephan Shakespeare

Contact Details

Address:
50 Featherstone Street
London, EC1Y 8RT
United Kingdom
Phone 44 2070 126 000
Website yougov.co.uk

Stock Details

Ticker Symbol Y1G
Exchange Frankfurt Stock Exchange
Fiscal Year August - July
Reporting Currency GBP
SIC Code 8700

Key Executives

Name Position
Stephan Shakespeare Chief Executive Officer
Alexander McIntosh Chief Financial Officer
Lynda Vivian Chief Operating Officer
Hannah Jethwani Head of Investor Relations