Apple Inc. (AAPL)
Market Cap | 3.01T |
Revenue (ttm) | 400.37B |
Net Income (ttm) | 97.29B |
Shares Out | 14.94B |
EPS (ttm) | 6.40 |
PE Ratio | 31.54 |
Forward PE | 27.82 |
Dividend | $1.04 (0.52%) |
Ex-Dividend Date | May 12, 2025 |
Volume | 8,082,167 |
Open | 201.89 |
Previous Close | 201.00 |
Day's Range | 201.25 - 203.22 |
52-Week Range | 169.21 - 260.10 |
Beta | 1.21 |
Analysts | Buy |
Price Target | 236.89 (+17.37%) |
Earnings Date | Jul 31, 2025 |
About AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]
Financial Performance
In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.
Financial StatementsAnalyst Forecast
According to 35 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price forecast is $236.89, which is an increase of 17.37% from the latest price.
News

Germany tells Apple, Google to block DeepSeek as the Chinese AI app faces rising pressure in Europe
Berlin's data protection commissioner Meike Kamp said that DeepSeek's transfer of German user data to China is "unlawful," under EU data protection rules. The data authority asked Apple and Google to ...

Facing EU deadline, Apple announces App Store changes
Apple announced changes to its App Store payment rules in Europe as it hit a Thursday deadline to address accusations of breaking EU digital competition rules—or face steep new daily fines.

Xiaomi stock price hits record high as Apple stumbles
Xiaomi stock price has surged to a record high of H$61.05, making it one of the best-performing companies in the Hang Seng Index this year. It has jumped by over 615% from its lowest point in 2022.
The Bullish Case for NVDA, GOOGL & the Bear Case for AAPL
A string of recent economic data has encouraged investors, argues Ted Thatcher, pushing markets towards new all-time highs. He thinks this has cut through a lot of the volatility and geopolitical unce...

Apple updates the rules for its EU App Store by adding more complicated fees
Apple on Thursday announced a series of updates to its developer policies to comply with the EU's Digital Markets Act (DMA). The news, which was expected, arrived just in time to meet the deadline of ...

Apple changes App Store rules in EU after being threatened with $570M fine
The bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said it will appeal

Apple changes App Store rules in EU to comply with antitrust order
Apple on Thursday changed rules and fees in its App Store in the European Union after the bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store.

Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro
Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Dig...
Why Jim Cramer still supports struggling Apple
CNBC's Jim Cramer discussed Apple stock on Thursday in the wake of a series of challenges.
MU Recovery Shows Steady A.I. Demand, AAPL Price Target Cut
Jenny Horne turned to the A.I. trade ahead of the opening bell.
Options Corner: AAPL's Neutral Stance
JPMorgan cut its price target on Apple (AAPL) to $230 from $240 and moderated its demand forecasts for the iPhone 17 series. Rick Ducat points to current technical patterns forming on Apple's chart an...

AAPL, GOOGL and MSFT Forecast – US Tech Giants Mixed in Premarket Trading
The three stocks in this analysis, Apple, Google (Alphabet), and Microsoft are a bit mixed at the moment, as we look to continue the overall momentum, or lack of in some cases, going forward. However,...

Apple Reportedly Set to Propose Easier Access to Offers Outside App Store
Apple is reportedly set to propose making it easier for third-party developers to send customers outside of its App Store to make software purchases in order to avoid additional penalties being impose...

Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)
Apple Inc.'s AI efforts have underwhelming, leading to underperformance and raising concerns about its ability to innovate. Acquisitions like Perplexity AI won't solve the problem, as Apple lacks the ...

My Dividend Stock Portfolio: New May Dividend Record - 100 Holdings With 15 Buys
Markets remained volatile in May 2025 amid ongoing trade tensions and mixed signals from Washington and Wall Street. While U.S.-China talks quietly resumed, tariffs persisted and business sentiment st...

Why Apple potentially acquiring Perplexity could be big news for its stock
The tech giant could find a way out of the “penalty box” and cure the perception that it's an AI laggard.

Why Bank of America thinks Perplexity acquisition is important for Apple?
Bank of America said in a recent report that buying an AI company would help Apple stock escape the penalty box. The note comes after Apple reportedly held talks to acquire Perplexity AI.

A Perplexity AI Deal Could Be Just What Apple Stock Needs, Analysts Say. Others Don't Think It's That Simple.
BofA Securities says Apple could regain its footing in AI. Barclays analysts ‘still don't like the stock.

Apple Stock Down 18% In 2025: Could Company's Ad Removals Be Hurting Brand?
Technology giant Apple Inc AAPL may need to rethink its marketing strategy after the company quietly pulled another one of its advertisements this week, which is at least the fourth such move made in ...

Apple May Finally Catch Up In AI: Analyst Sees Big Upside From Perplexity Deal, Smarter Siri, Google Search Rivalry
BofA Securities analyst Wamsi Mohan maintained a Buy rating on Apple Inc AAPL with a price target of $235 on Tuesday.

APPLE INC. (NASDAQ: AAPL) INVESTOR ALERT Investors With Large Losses in Apple Inc. Should Contact Bernstein Liebhard LLP To Discuss Their Rights
NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquir...

How To Build A $1,000,000 Dividend Portfolio That Could Yield 11%+ In 15 Years
The Dividend Income Accelerator Portfolio balances income, growth, and capital appreciation, now enhanced by the global diversification from Allianz and LVMH. We focus on financially healthy companies...

Cosmo to Unveil First-of-its-Kind Clinical Study on the Use of GI Genius(TM) with Apple Vision Pro at Rush University Medical Center
Dublin, Ireland--(Newsfile Corp. - June 24, 2025) - Cosmo Pharmaceuticals N.V. (“Cosmo”) today announced that in July 2025, it will initiate their first usability study of a medical device software ap...

Apple Reportedly Negotiating to Stave Off EU App Store Fines
Apple is reportedly in eleventh-hour negotiations with European regulators about changes to its App Store. [contact-form-7] As the Financial Times (FT) reported Monday (June 23), the tech giant is hop...