Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
201.83
+0.83 (0.41%)
Jun 27, 2025, 10:20 AM - Market open
0.41%
Market Cap 3.01T
Revenue (ttm) 400.37B
Net Income (ttm) 97.29B
Shares Out 14.94B
EPS (ttm) 6.40
PE Ratio 31.54
Forward PE 27.82
Dividend $1.04 (0.52%)
Ex-Dividend Date May 12, 2025
Volume 8,082,167
Open 201.89
Previous Close 201.00
Day's Range 201.25 - 203.22
52-Week Range 169.21 - 260.10
Beta 1.21
Analysts Buy
Price Target 236.89 (+17.37%)
Earnings Date Jul 31, 2025

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 164,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.

Financial Statements

Analyst Forecast

According to 35 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price forecast is $236.89, which is an increase of 17.37% from the latest price.

Price Target
$236.89
(17.37% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Germany tells Apple, Google to block DeepSeek as the Chinese AI app faces rising pressure in Europe

Berlin's data protection commissioner Meike Kamp said that DeepSeek's transfer of German user data to China is "unlawful," under EU data protection rules. The data authority asked Apple and Google to ...

Other symbols: GOOGGOOGL
3 hours ago - CNBC

Facing EU deadline, Apple announces App Store changes

Apple announced changes to its App Store payment rules in Europe as it hit a Thursday deadline to address accusations of breaking EU digital competition rules—or face steep new daily fines.

5 hours ago - TechXplore

Xiaomi stock price hits record high as Apple stumbles

Xiaomi stock price has surged to a record high of H$61.05, making it one of the best-performing companies in the Hang Seng Index this year. It has jumped by over 615% from its lowest point in 2022.

6 hours ago - Invezz

The Bullish Case for NVDA, GOOGL & the Bear Case for AAPL

A string of recent economic data has encouraged investors, argues Ted Thatcher, pushing markets towards new all-time highs. He thinks this has cut through a lot of the volatility and geopolitical unce...

Other symbols: GOOGGOOGLNVDA
14 hours ago - Schwab Network

Apple updates the rules for its EU App Store by adding more complicated fees

Apple on Thursday announced a series of updates to its developer policies to comply with the EU's Digital Markets Act (DMA). The news, which was expected, arrived just in time to meet the deadline of ...

17 hours ago - TechCrunch

Apple changes App Store rules in EU after being threatened with $570M fine

The bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said it will appeal

18 hours ago - New York Post

Apple changes App Store rules in EU to comply with antitrust order

Apple on Thursday changed rules and fees in its App Store in the European Union after the bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store.

19 hours ago - Reuters

Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro

Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Dig...

19 hours ago - CNBC

Why Jim Cramer still supports struggling Apple

CNBC's Jim Cramer discussed Apple stock on Thursday in the wake of a series of challenges.

23 hours ago - CNBC Television

MU Recovery Shows Steady A.I. Demand, AAPL Price Target Cut

Jenny Horne turned to the A.I. trade ahead of the opening bell.

Other symbols: MU
23 hours ago - Schwab Network

This outlook shows why investors should maintain exposure to the ‘Magnificent Seven'

Big Tech is expected to see double the earnings growth of the S&P 500, as long as the group can maintain momentum in a key area.

1 day ago - Market Watch

Options Corner: AAPL's Neutral Stance

JPMorgan cut its price target on Apple (AAPL) to $230 from $240 and moderated its demand forecasts for the iPhone 17 series. Rick Ducat points to current technical patterns forming on Apple's chart an...

1 day ago - Schwab Network

AAPL, GOOGL and MSFT Forecast – US Tech Giants Mixed in Premarket Trading

The three stocks in this analysis, Apple, Google (Alphabet), and Microsoft are a bit mixed at the moment, as we look to continue the overall momentum, or lack of in some cases, going forward. However,...

Other symbols: GOOGGOOGLMSFT
1 day ago - FXEmpire

Apple Reportedly Set to Propose Easier Access to Offers Outside App Store

Apple is reportedly set to propose making it easier for third-party developers to send customers outside of its App Store to make software purchases in order to avoid additional penalties being impose...

1 day ago - PYMNTS

Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)

Apple Inc.'s AI efforts have underwhelming, leading to underperformance and raising concerns about its ability to innovate. Acquisitions like Perplexity AI won't solve the problem, as Apple lacks the ...

1 day ago - Seeking Alpha

My Dividend Stock Portfolio: New May Dividend Record - 100 Holdings With 15 Buys

Markets remained volatile in May 2025 amid ongoing trade tensions and mixed signals from Washington and Wall Street. While U.S.-China talks quietly resumed, tariffs persisted and business sentiment st...

2 days ago - Seeking Alpha

Why Apple potentially acquiring Perplexity could be big news for its stock

The tech giant could find a way out of the “penalty box” and cure the perception that it's an AI laggard.

2 days ago - Market Watch

Why Bank of America thinks Perplexity acquisition is important for Apple?

Bank of America said in a recent report that buying an AI company would help Apple stock escape the penalty box. The note comes after Apple reportedly held talks to acquire Perplexity AI.

2 days ago - Invezz

A Perplexity AI Deal Could Be Just What Apple Stock Needs, Analysts Say. Others Don't Think It's That Simple.

BofA Securities says Apple could regain its footing in AI. Barclays analysts ‘still don't like the stock.

2 days ago - Barrons

Apple Stock Down 18% In 2025: Could Company's Ad Removals Be Hurting Brand?

Technology giant Apple Inc AAPL may need to rethink its marketing strategy after the company quietly pulled another one of its advertisements this week, which is at least the fourth such move made in ...

2 days ago - Benzinga

Apple May Finally Catch Up In AI: Analyst Sees Big Upside From Perplexity Deal, Smarter Siri, Google Search Rivalry

BofA Securities analyst Wamsi Mohan maintained a Buy rating on Apple Inc AAPL with a price target of $235 on Tuesday.

2 days ago - Benzinga

APPLE INC. (NASDAQ: AAPL) INVESTOR ALERT Investors With Large Losses in Apple Inc. Should Contact Bernstein Liebhard LLP To Discuss Their Rights

NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquir...

2 days ago - GlobeNewsWire

How To Build A $1,000,000 Dividend Portfolio That Could Yield 11%+ In 15 Years

The Dividend Income Accelerator Portfolio balances income, growth, and capital appreciation, now enhanced by the global diversification from Allianz and LVMH. We focus on financially healthy companies...

2 days ago - Seeking Alpha

Cosmo to Unveil First-of-its-Kind Clinical Study on the Use of GI Genius(TM) with Apple Vision Pro at Rush University Medical Center

Dublin, Ireland--(Newsfile Corp. - June 24, 2025) - Cosmo Pharmaceuticals N.V. (“Cosmo”) today announced that in July 2025, it will initiate their first usability study of a medical device software ap...

3 days ago - Newsfile Corp

Apple Reportedly Negotiating to Stave Off EU App Store Fines

Apple is reportedly in eleventh-hour negotiations with European regulators about changes to its App Store. [contact-form-7] As the Financial Times (FT) reported Monday (June 23), the tech giant is hop...

3 days ago - PYMNTS