American Rebel Holdings, Inc. (AREB)

American Rebel Holdings Income Statement

Financials in millions USD. Fiscal year is January - December.

Fiscal Year	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Revenue	11.42	16	8.45	0.99	1.26
Revenue Growth (YoY)	-28.62%	89.33%	756.26%	-21.41%	134.66%
Cost of Revenue	11.54	14.2	6.51	0.81	0.95
Gross Profit	-0.12	1.8	1.94	0.17	0.3
Selling, General & Admin	11.57	10.33	6.21	3.15	2.69
Research & Development	0.39	0.13	0.75	0.33	0.32
Operating Expenses	12.1	10.56	7	3.49	3.08
Operating Income	-12.22	-8.76	-5.06	-3.31	-2.77
Interest Expense	-3.97	-0.36	-0.71	-2.06	-2.29
Interest & Investment Income	0	0	0.01	-	-
EBT Excluding Unusual Items	-16.19	-9.12	-5.77	-5.37	-5.06
Impairment of Goodwill	-	-1.91	-	-	-
Gain (Loss) on Sale of Assets	0.01	0	-	-	-
Other Unusual Items	-1.42	1.3	-1.38	-0.73	-0.92
Pretax Income	-17.6	-9.73	-7.14	-6.1	-5.98
Net Income	-17.6	-9.73	-7.14	-6.1	-5.98
Net Income to Common	-17.6	-9.73	-7.14	-6.1	-5.98
Shares Outstanding (Basic)	0	0	-	-	-
Shares Outstanding (Diluted)	0	0	-	-	-
Shares Change (YoY)	405.15%	-	-	-	-
EPS (Basic)	-306.91	-857.04	-	-	-
EPS (Diluted)	-306.91	-857.04	-	-	-
Free Cash Flow	-7.02	-7.04	-6.85	-0.85	-1.97
Free Cash Flow Per Share	-122.41	-619.75	-	-	-
Gross Margin	-1.05%	11.24%	22.96%	17.70%	24.14%
Operating Margin	-107.00%	-54.79%	-59.92%	-335.56%	-220.75%
Profit Margin	-154.15%	-60.83%	-84.54%	-618.04%	-476.31%
Free Cash Flow Margin	-61.48%	-43.99%	-81.05%	-85.92%	-157.25%
EBITDA	-11.98	-8.66	-5.01	-3.31	-2.71
EBITDA Margin	-104.90%	-54.14%	-59.33%	-	-215.83%
D&A For EBITDA	0.24	0.1	0.05	0	0.06
EBIT	-12.22	-8.76	-5.06	-3.31	-2.77
EBIT Margin	-107.00%	-54.79%	-59.92%	-	-220.75%
Advertising Expenses	2.35	1.32	-	-	-

Updated Feb 7, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q