Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
5,197.04
+189.04 (3.77%)
At close: Dec 5, 2025, 4:00 PM EST
5,193.02
-4.02 (-0.08%)
After-hours: Dec 5, 2025, 7:59 PM EST
Booking Holdings Analyst Ratings
Total Analysts
28
Consensus Rating
Buy
Price Target
$6,103.86
Upside
+17.45%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| B of A Securities | B of A Securities | Hold → Strong Buy Upgrades $6,000 | Hold → Strong Buy | Upgrades | $6,000 | +15.45% | Nov 24, 2025 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +20.26% | Nov 24, 2025 |
| Wedbush | Wedbush | Hold → Buy Upgrades $6,000 | Hold → Buy | Upgrades | $6,000 | +15.45% | Nov 13, 2025 |
| UBS | UBS | Strong Buy Maintains $6,743 → $6,806 | Strong Buy | Maintains | $6,743 → $6,806 | +30.96% | Oct 29, 2025 |
| Benchmark | Benchmark | Strong Buy Maintains $6,200 → $6,400 | Strong Buy | Maintains | $6,200 → $6,400 | +23.15% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Strong Buy Maintains $5,750 → $5,810 | Strong Buy | Maintains | $5,750 → $5,810 | +11.79% | Oct 29, 2025 |
| Wells Fargo | Wells Fargo | Hold Maintains $5,443 → $5,523 | Hold | Maintains | $5,443 → $5,523 | +6.27% | Oct 29, 2025 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,590 → $5,550 | Hold | Maintains | $5,590 → $5,550 | +6.79% | Oct 29, 2025 |
| Barclays | Barclays | Buy Maintains $6,000 → $6,250 | Buy | Maintains | $6,000 → $6,250 | +20.26% | Oct 29, 2025 |
| Keybanc | Keybanc | Buy Maintains $6,450 → $6,630 | Buy | Maintains | $6,450 → $6,630 | +27.57% | Oct 29, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $6,500 → $6,600 | Strong Buy | Maintains | $6,500 → $6,600 | +27.00% | Oct 29, 2025 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +20.26% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Hold → Strong Buy Upgrades $5,630 → $5,750 | Hold → Strong Buy | Upgrades | $5,630 → $5,750 | +10.64% | Oct 27, 2025 |
| UBS | UBS | Strong Buy Maintains $6,363 → $6,743 | Strong Buy | Maintains | $6,363 → $6,743 | +29.75% | Oct 24, 2025 |
| Keybanc | Keybanc | Buy Initiates $6,450 | Buy | Initiates | $6,450 | +24.11% | Oct 23, 2025 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,660 → $5,590 | Hold | Maintains | $5,660 → $5,590 | +7.56% | Oct 22, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.