Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD
4.060
-0.020 (-0.49%)
At close: Sep 26, 2025, 4:00 PM EDT
4.260
+0.200 (4.93%)
After-hours: Sep 26, 2025, 7:54 PM EDT
-0.49%
Market Cap 234.86M
Revenue (ttm) 1.35B
Net Income (ttm) -25.82M
Shares Out 57.85M
EPS (ttm) -0.44
PE Ratio n/a
Forward PE 10.54
Dividend n/a
Ex-Dividend Date n/a
Volume 157,688
Open 4.050
Previous Close 4.080
Day's Range 3.965 - 4.110
52-Week Range 2.120 - 4.880
Beta 0.30
Analysts Strong Buy
Price Target 4.20 (+3.45%)
Earnings Date Aug 28, 2025

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Industry Internet Retail
Founded 2007
Employees 7,650
Stock Exchange NASDAQ
Ticker Symbol BZUN
Full Company Profile

Financial Performance

In 2024, Baozun's revenue was 9.42 billion, an increase of 6.92% compared to the previous year's 8.81 billion. Losses were -185.20 million, -33.48% less than in 2023.

Financial numbers in CNY Financial Statements

Analyst Forecast

According to one analyst, the rating for BZUN stock is "Strong Buy" and the 12-month stock price target is $4.2.

Price Target
$4.2
(3.45% upside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Baozun: Look Beyond Headline Losses

I continue to award a Buy rating to Baozun, following my evaluation of its recent quarterly results. BZUN's 2Q2025 headline loss was driven by an one-off; it should be profitable for full-year FY25 on...

23 days ago - Seeking Alpha

Baozun Inc. (BZUN) Q2 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q2 2025 Earnings Conference Call August 28, 2025 7:30 AM ET Company Participants Junhua Wu - Co-Founder, Chief Strategy Officer & Director Ken Huang - Corporate Participant ...

4 weeks ago - Seeking Alpha

Baozun Announces Second Quarter 2025 Unaudited Financial Results

SHANGHAI , Aug. 28, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 weeks ago - PRNewsWire

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

SHANGHAI , Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

6 weeks ago - PRNewsWire

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI , June 18, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, anno...

3 months ago - PRNewsWire

Baozun Inc. (BZUN) Q1 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu - ...

4 months ago - Seeking Alpha

Baozun Announces First Quarter 2025 Unaudited Financial Results

SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

4 months ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, annou...

4 months ago - PRNewsWire

Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025

SHANGHAI , May 7, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...

5 months ago - PRNewsWire

Baozun Releases 2024 Sustainability Report

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in Chin...

5 months ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2024

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler ...

5 months ago - PRNewsWire

Baozun Releases 2024 Chairman Letter

SHANGHAI , April 23, 2025 /PRNewswire/ --  Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued...

5 months ago - PRNewsWire

Baozun: Decent Buy Opportunity After The Correction

I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, an...

6 months ago - Seeking Alpha

Baozun Inc. (BZUN) Q4 2024 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q4 2024 - Earnings Conference Call March 20, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and IR Vincent Qiu - Chairman and CEO ...

6 months ago - Seeking Alpha

Baozun Announces Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results

SHANGHAI , March 20, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler ...

6 months ago - PRNewsWire

Baozun to Announce Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results on March 20, 2025

SHANGHAI , March 6, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

7 months ago - PRNewsWire

Baozun Inc. (BZUN) Q3 2024 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q3 2024 Earnings Call Transcript November 21, 2024 6:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and IR Vincent Qiu - Chairman and CEO...

11 months ago - Seeking Alpha

Baozun Announces Third Quarter 2024 Unaudited Financial Results

SHANGHAI , Nov. 21, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

11 months ago - PRNewsWire

Baozun to Announce Third Quarter Financial Results of 2024 Unaudited Financial Results on November 21, 2024

SHANGHAI , Nov. 7, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

11 months ago - PRNewsWire

Baozun: Key Valuation Metrics Are Attractive

BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share...

1 year ago - Seeking Alpha

Baozun Inc. (BZUN) Q2 2024 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q2 2024 Earnings Conference Call August 28, 2024 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and Investor Relations Vincent Qiu - Fo...

1 year ago - Seeking Alpha

Baozun Announces Second Quarter 2024 Unaudited Financial Results

SHANGHAI , Aug. 28, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

1 year ago - PRNewsWire

Baozun to Announce Second Quarter and Half-Year Interim Financial Results of 2024 Unaudited Financial Results on August 28, 2024

SHANGHAI , Aug. 14, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

1 year ago - PRNewsWire

Baozun Inc. (BZUN) Q1 2024 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q1 2024 Earnings Conference Call May 28, 2024 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and Investor Relations Vincent Qiu - Found...

1 year ago - Seeking Alpha

Baozun Announces First Quarter 2024 Unaudited Financial Results

SHANGHAI , May 28, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

1 year ago - PRNewsWire