Harley-Davidson, Inc. (HOG)
| Market Cap | 3.34B |
| Revenue (ttm) | 4.47B |
| Net Income (ttm) | 242.82M |
| Shares Out | 121.55M |
| EPS (ttm) | 1.93 |
| PE Ratio | 14.25 |
| Forward PE | 6.64 |
| Dividend | $0.72 (2.62%) |
| Ex-Dividend Date | Jun 2, 2025 |
| Volume | 3,064,333 |
| Open | 25.58 |
| Previous Close | 25.59 |
| Day's Range | 25.50 - 27.57 |
| 52-Week Range | 20.45 - 39.93 |
| Beta | 1.30 |
| Analysts | Buy |
| Price Target | 29.33 (+6.89%) |
| Earnings Date | Jul 30, 2025 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]
Financial Performance
In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.
Financial StatementsAnalyst Forecast
According to 6 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $29.33, which is an increase of 6.89% from the latest price.
News
Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
Harley-Davidson Names Topgolf Leader as New CEO
Departing CEO Jochen Zeitz recently survived an activist challenge. The transition to the new leadership will take effect Oct. 1.
Harley-Davidson names Topgolf's Arthur Starrs as new CEO
Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.
Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer
MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...
Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm
Harley-Davidson (HOG) expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division. Shares of the motorcycle retailer are up about...
Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.
Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its financial-services business and KKR and Pimco.
Harley Davidon shares jump 16% after plans to monetise finance unit to private equity
Shares of Harley-Davidson Inc. surged as much as 24% on Wednesday—their biggest gain since October 2020—after the iconic motorcycle manufacturer announced a major monetization effort involving its fin...
Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript
Harley-Davidson, Inc. (NYSE:HOG) Q2 2025 Earnings Call July 30, 2025 9:00 AM ET Company Participants Jochen Zeitz - Chairman, President & CEO Jonathan R. Root - CFO & President of Commercial Shawn Mi...
Harley-Davidson Stock Skyrockets. It Wasn't Earnings.
Financial results didn't matter to investors after the company announced a partnership related to its financing unit.
Harley-Davidson posts lower second-quarter profit
Harley-Davidson reported a lower second-quarter profit and did not provide an annual forecast on Wednesday, as U.S. President Donald Trump's tariffs continued to weigh on the motorcycle maker.
Harley-Davidson Announces Strategic Partnership with KKR and PIMCO
Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and...
Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO
MILWAUKEE , July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2025 results and announced a transaction entered ...
Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports
Harley-Davidson is in talks with Pacific Investment Management Co and KKR & Co. to sell a stake in its financing unit and existing motorcycle loan portfolio in a deal worth $5 billion, Bloomberg News ...
Will Harley-Davidson Stock Rise On Its Upcoming Earnings?
Harley-Davidson (NYSE:HOG) is anticipated to announce its Q2 2025 earnings on Wednesday, July 30, 2025. Consensus forecasts suggest earnings of approximately $0.96 per share, a decline from $1.63 in t...
Harley-Davidson's Challenges Necessitate Extreme Caution
Harley-Davidson's revenue, profits, and cash flows have sharply declined due to weak demand, high interest rates, and shifting consumer preferences. Despite low share prices, ongoing financial deterio...
Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2025 financial results before market hours W...
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-D...
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
LOS ANGELES , June 2, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz is investigating potential claims against the board of directors of Harley-Davidson, Inc. ("Harley-Davidson" or the "Company...
Harley-Davidson Gets Back to Business
MILWAUKEE , May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement in connection with the release of the certified vot...
Harley Davidson scores victory in board battle aimed at removing CEO
Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.
H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), whic...
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payabl...
Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting
MILWAUKEE , May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders ...
Harley-Davidson Leaders Survive Proxy Fight
A preliminary vote shows shareholders backed Chairman Jochen Zeitz and two other board members, despite an activist's attempt to remove them.
Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE...