Company Description
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.
The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services.
The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.
This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand.
Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
| Country | United States |
| Founded | 1903 |
| Industry | Recreational Vehicles |
| Sector | Consumer Discretionary |
| Employees | 5,900 |
| CEO | Arthur Starrs |
Contact Details
Address: 3700 West Juneau Avenue Milwaukee, Wisconsin 53208 United States | |
| Phone | 414 342 4680 |
| Website | harley-davidson.com |
Stock Details
| Ticker Symbol | HOG |
| Exchange | NYSE |
| Stock Type | Common Stock |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0000793952 |
| CUSIP Number | 412822108 |
| ISIN Number | US4128221086 |
| Employer ID | 39-1382325 |
| SIC Code | 3751 |
Key Executives
| Name | Position |
|---|---|
| Arthur Francis Starrs III | Chief Executive Officer, President and Director |
| Jonathan R. Root | Chief Financial Officer and President of Commercial |
| Jagdish Krishnan | Chief Digital and Operations Officer |
| Paul J. Krause | Chief Legal Officer, Chief Compliance Officer and Secretary |
| Jochen Zeitz | Senior Advisor |
| Luke Christopher Mansfield | Chief Commercial Officer of Harley-Davidson Motor Company |
| Bryan Andrew Beck | Chief Accounting Officer |
| Shawn Michael Collins | Director of Investor Relations |
| George Prassas | Chief Communications Officer |
| Theo Keetell | Vice President of Marketing |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Dec 5, 2025 | 8-K | Current Report |
| Nov 20, 2025 | 144 | Filing |
| Nov 14, 2025 | SCHEDULE 13G/A | Filing |
| Nov 13, 2025 | SCHEDULE 13G | Filing |
| Nov 7, 2025 | 144 | Filing |
| Nov 6, 2025 | 8-K | Current Report |
| Nov 5, 2025 | 10-Q | Quarterly Report |
| Nov 4, 2025 | 8-K | Current Report |
| Sep 29, 2025 | 8-K | Current Report |
| Sep 15, 2025 | 8-K | Current Report |