Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.62
-0.08 (-0.34%)
At close: Jun 27, 2025, 4:00 PM
23.38
-0.24 (-1.02%)
After-hours: Jun 27, 2025, 7:15 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 6 professional analysts, the 12-month price target for Harley-Davidson stock ranges from a low of $27 to a high of $35. The average analyst price target of $30 forecasts a 27.01% increase in the stock price over the next year.
Price Target: $30.00 (+27.01%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 1 | 1 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | +14.31% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +18.54% | May 14, 2025 |
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +31.24% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | +10.08% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | +18.54% | Apr 2, 2025 |
Financial Forecast
Revenue This Year
3.80B
from 5.19B
Decreased by -26.66%
Revenue Next Year
3.96B
from 3.80B
Increased by 4.18%
EPS This Year
2.62
from 3.44
Decreased by -23.87%
EPS Next Year
3.31
from 2.62
Increased by 26.22%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.1B | 4.5B | 4.2B | ||
| Avg | 3.8B | 4.0B | 3.9B | ||
| Low | 3.6B | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -20.2% | 17.3% | 6.5% | ||
| Avg | -26.7% | 4.2% | -0.8% | ||
| Low | -30.7% | -3.8% | -5.6% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 3.47 | 4.57 | 4.48 | ||
| Avg | 2.62 | 3.31 | 3.84 | ||
| Low | 1.81 | 2.60 | 3.16 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.7% | 74.4% | 35.6% | ||
| Avg | -23.9% | 26.2% | 16.2% | ||
| Low | -47.3% | -0.8% | -4.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.