Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.40
-0.16 (-0.58%)
At close: Aug 15, 2025, 4:00 PM
27.25
-0.15 (-0.55%)
After-hours: Aug 15, 2025, 7:41 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 6 professional analysts, the 12-month price target for Harley-Davidson stock ranges from a low of $27 to a high of $32. The average analyst price target of $29.33 forecasts a 7.04% increase in the stock price over the next year.
Price Target: $29.33 (+7.04%)
Analyst Consensus: Buy
* Price targets were last updated on Jul 8, 2025.
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 0 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 6 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | -1.46% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | -1.46% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +2.19% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +16.79% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -16.06% | Apr 17, 2025 |
Financial Forecast
Revenue This Year
3.80B
from 5.19B
Decreased by -26.83%
Revenue Next Year
3.96B
from 3.80B
Increased by 4.22%
EPS This Year
2.61
from 3.44
Decreased by -24.25%
EPS Next Year
3.30
from 2.61
Increased by 26.67%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.1B | 4.5B | 4.2B | ||
| Avg | 3.8B | 4.0B | 3.9B | ||
| Low | 3.6B | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -20.2% | 17.6% | 6.9% | ||
| Avg | -26.8% | 4.2% | -0.2% | ||
| Low | -30.7% | -3.6% | -5.4% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 3.47 | 4.57 | 4.48 | ||
| Avg | 2.61 | 3.30 | 3.90 | ||
| Low | 1.81 | 2.60 | 3.16 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.7% | 75.3% | 35.8% | ||
| Avg | -24.3% | 26.7% | 18.2% | ||
| Low | -47.3% | -0.3% | -4.2% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.