Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.40
-0.16 (-0.58%)
At close: Aug 15, 2025, 4:00 PM
27.25
-0.15 (-0.55%)
After-hours: Aug 15, 2025, 7:41 PM EDT
Harley-Davidson Analyst Ratings
Total Analysts
6
Consensus Rating
Buy
Price Target
$29.33
Upside
+7.04%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | -1.46% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | -1.46% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +2.19% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +16.79% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -16.06% | Apr 17, 2025 |
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +13.14% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | -5.11% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | +2.19% | Apr 2, 2025 |
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | +2.19% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +13.14% | Feb 6, 2025 |
| Citigroup | Citigroup | Hold Maintains $31 → $29 | Hold | Maintains | $31 → $29 | +5.84% | Feb 6, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $39 → $31 | Strong Buy | Maintains | $39 → $31 | +13.14% | Feb 4, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $40 → $35 | Strong Buy | Maintains | $40 → $35 | +27.74% | Jan 30, 2025 |
| Citigroup | Citigroup | Hold Maintains $34 → $31 | Hold | Maintains | $34 → $31 | +13.14% | Jan 23, 2025 |
| Morgan Stanley | Morgan Stanley | Buy → Hold Downgrades $40 → $33 | Buy → Hold | Downgrades | $40 → $33 | +20.44% | Jan 21, 2025 |
| UBS | UBS | Hold Maintains $40 → $35 | Hold | Maintains | $40 → $35 | +27.74% | Nov 7, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.