Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.62
-0.08 (-0.34%)
At close: Jun 27, 2025, 4:00 PM
23.38
-0.24 (-1.02%)
After-hours: Jun 27, 2025, 7:15 PM EDT

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.87 billion. The enterprise value is $9.24 billion.

Market Cap 2.87B
Enterprise Value 9.24B

Important Dates

The next estimated earnings date is Thursday, July 24, 2025, before market open.

Earnings Date Jul 24, 2025
Ex-Dividend Date Jun 2, 2025

Share Statistics

Harley-Davidson has 121.49 million shares outstanding. The number of shares has decreased by -9.05% in one year.

Current Share Class 121.49M
Shares Outstanding 121.49M
Shares Change (YoY) -9.05%
Shares Change (QoQ) -1.22%
Owned by Insiders (%) 0.80%
Owned by Institutions (%) 85.23%
Float 109.12M

Valuation Ratios

The trailing PE ratio is 8.56 and the forward PE ratio is 8.71. Harley-Davidson's PEG ratio is 0.49.

PE Ratio 8.56
Forward PE 8.71
PS Ratio 0.63
Forward PS 0.74
PB Ratio 0.89
P/TBV Ratio 0.92
P/FCF Ratio 3.12
P/OCF Ratio 2.61
PEG Ratio 0.49
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 17.24, with an EV/FCF ratio of 10.03.

EV / Earnings 26.14
EV / Sales 1.93
EV / EBITDA 17.24
EV / EBIT 24.63
EV / FCF 10.03

Financial Position

The company has a current ratio of 1.56, with a Debt / Equity ratio of 2.32.

Current Ratio 1.56
Quick Ratio 1.25
Debt / Equity 2.32
Debt / EBITDA 13.01
Debt / FCF 7.98
Interest Coverage 12.20

Financial Efficiency

Return on equity (ROE) is 10.56% and return on invested capital (ROIC) is 2.22%.

Return on Equity (ROE) 10.56%
Return on Assets (ROA) 1.90%
Return on Invested Capital (ROIC) 2.22%
Return on Capital Employed (ROCE) 4.28%
Revenue Per Employee $811,255
Profits Per Employee $59,919
Employee Count 5,900
Asset Turnover 0.39
Inventory Turnover 3.69

Taxes

In the past 12 months, Harley-Davidson has paid $61.06 million in taxes.

Income Tax 61.06M
Effective Tax Rate 15.08%

Stock Price Statistics

The stock price has decreased by -29.77% in the last 52 weeks. The beta is 1.33, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.33
52-Week Price Change -29.77%
50-Day Moving Average 23.94
200-Day Moving Average 28.71
Relative Strength Index (RSI) 45.42
Average Volume (20 Days) 1,621,906

Short Selling Information

The latest short interest is 12.65 million, so 10.42% of the outstanding shares have been sold short.

Short Interest 12.65M
Short Previous Month 14.17M
Short % of Shares Out 10.42%
Short % of Float 11.60%
Short Ratio (days to cover) 7.23

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.79 billion and earned $353.52 million in profits. Earnings per share was $2.73.

Revenue 4.79B
Gross Profit 1.25B
Operating Income 375.18M
Pretax Income 807.97M
Net Income 353.52M
EBITDA 536.06M
EBIT 375.18M
Earnings Per Share (EPS) $2.73
Full Income Statement

Balance Sheet

The company has $947.45 million in cash and $7.35 billion in debt, giving a net cash position of -$6.37 billion or -$52.44 per share.

Cash & Cash Equivalents 947.45M
Total Debt 7.35B
Net Cash -6.37B
Net Cash Per Share -$52.44
Equity (Book Value) 3.17B
Book Value Per Share 26.19
Working Capital 2.03B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $1.10 billion and capital expenditures -$180.18 million, giving a free cash flow of $921.19 million.

Operating Cash Flow 1.10B
Capital Expenditures -180.18M
Free Cash Flow 921.19M
FCF Per Share $7.58
Full Cash Flow Statement

Margins

Gross margin is 26.07%, with operating and profit margins of 7.84% and 7.39%.

Gross Margin 26.07%
Operating Margin 7.84%
Pretax Margin 8.46%
Profit Margin 7.39%
EBITDA Margin 11.20%
EBIT Margin 7.84%
FCF Margin 19.25%

Dividends & Yields

This stock pays an annual dividend of $0.72, which amounts to a dividend yield of 3.07%.

Dividend Per Share $0.72
Dividend Yield 3.07%
Dividend Growth (YoY) 4.44%
Years of Dividend Growth 4
Payout Ratio 25.81%
Buyback Yield 9.05%
Shareholder Yield 12.09%
Earnings Yield 12.32%
FCF Yield 32.10%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $30.00, which is 27.01% higher than the current price. The consensus rating is "Buy".

Price Target $30.00
Price Target Difference 27.01%
Analyst Consensus Buy
Analyst Count 6
Revenue Growth Forecast (5Y) -4.55%
EPS Growth Forecast (5Y) 6.52%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 1.37 and a Piotroski F-Score of 6. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 1.37
Piotroski F-Score 6