Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.40
-0.16 (-0.58%)
At close: Aug 15, 2025, 4:00 PM
27.25
-0.15 (-0.55%)
After-hours: Aug 15, 2025, 7:41 PM EDT

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $3.33 billion. The enterprise value is $9.14 billion.

Market Cap 3.33B
Enterprise Value 9.14B

Important Dates

The last earnings date was Wednesday, July 30, 2025, before market open.

Earnings Date Jul 30, 2025
Ex-Dividend Date Jun 2, 2025

Share Statistics

Harley-Davidson has 121.55 million shares outstanding. The number of shares has decreased by -9.29% in one year.

Current Share Class 121.55M
Shares Outstanding 121.55M
Shares Change (YoY) -9.29%
Shares Change (QoQ) -2.02%
Owned by Insiders (%) 0.80%
Owned by Institutions (%) 83.28%
Float 112.49M

Valuation Ratios

The trailing PE ratio is 14.23 and the forward PE ratio is 6.63.

PE Ratio 14.23
Forward PE 6.63
PS Ratio 0.77
Forward PS 0.82
PB Ratio 1.00
P/TBV Ratio 1.02
P/FCF Ratio 4.05
P/OCF Ratio 3.34
PEG Ratio n/a
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 22.38, with an EV/FCF ratio of 11.13.

EV / Earnings 37.65
EV / Sales 2.04
EV / EBITDA 22.38
EV / EBIT 37.15
EV / FCF 11.13

Financial Position

The company has a current ratio of 1.37, with a Debt / Equity ratio of 2.09.

Current Ratio 1.37
Quick Ratio 1.07
Debt / Equity 2.09
Debt / EBITDA 15.79
Debt / FCF 8.41
Interest Coverage 8.00

Financial Efficiency

Return on equity (ROE) is 6.94% and return on invested capital (ROIC) is 1.45%.

Return on Equity (ROE) 6.94%
Return on Assets (ROA) 1.24%
Return on Invested Capital (ROIC) 1.45%
Return on Capital Employed (ROCE) 2.97%
Revenue Per Employee $758,408
Profits Per Employee $41,156
Employee Count 5,900
Asset Turnover 0.36
Inventory Turnover 3.97

Taxes

In the past 12 months, Harley-Davidson has paid $36.77 million in taxes.

Income Tax 36.77M
Effective Tax Rate 13.58%

Stock Price Statistics

The stock price has decreased by -23.85% in the last 52 weeks. The beta is 1.30, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.30
52-Week Price Change -23.85%
50-Day Moving Average 24.47
200-Day Moving Average 26.75
Relative Strength Index (RSI) 65.47
Average Volume (20 Days) 2,775,021

Short Selling Information

The latest short interest is 11.53 million, so 9.48% of the outstanding shares have been sold short.

Short Interest 11.53M
Short Previous Month 12.49M
Short % of Shares Out 9.48%
Short % of Float 10.25%
Short Ratio (days to cover) 5.44

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.47 billion and earned $242.82 million in profits. Earnings per share was $1.93.

Revenue 4.47B
Gross Profit 1.11B
Operating Income 246.06M
Pretax Income 807.97M
Net Income 242.82M
EBITDA 408.48M
EBIT 246.06M
Earnings Per Share (EPS) $1.93
Full Income Statement

Balance Sheet

The company has $1.07 billion in cash and $6.91 billion in debt, giving a net cash position of -$5.81 billion or -$47.81 per share.

Cash & Cash Equivalents 1.07B
Total Debt 6.91B
Net Cash -5.81B
Net Cash Per Share -$47.81
Equity (Book Value) 3.31B
Book Value Per Share 27.29
Working Capital 1.38B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $995.68 million and capital expenditures -$174.29 million, giving a free cash flow of $821.40 million.

Operating Cash Flow 995.68M
Capital Expenditures -174.29M
Free Cash Flow 821.40M
FCF Per Share $6.76
Full Cash Flow Statement

Margins

Gross margin is 24.89%, with operating and profit margins of 5.50% and 5.43%.

Gross Margin 24.89%
Operating Margin 5.50%
Pretax Margin 6.05%
Profit Margin 5.43%
EBITDA Margin 9.13%
EBIT Margin 5.50%
FCF Margin 18.36%

Dividends & Yields

This stock pays an annual dividend of $0.72, which amounts to a dividend yield of 2.61%.

Dividend Per Share $0.72
Dividend Yield 2.61%
Dividend Growth (YoY) 4.44%
Years of Dividend Growth 4
Payout Ratio 36.60%
Buyback Yield 9.29%
Shareholder Yield 11.91%
Earnings Yield 7.29%
FCF Yield 24.66%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $29.33, which is 7.04% higher than the current price. The consensus rating is "Buy".

Price Target $29.33
Price Target Difference 7.04%
Analyst Consensus Buy
Analyst Count 6
Revenue Growth Forecast (5Y) -4.55%
EPS Growth Forecast (5Y) 6.52%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 1.27 and a Piotroski F-Score of 5. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 1.27
Piotroski F-Score 5