MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
13.07
-0.42 (-3.11%)
Dec 5, 2025, 4:00 PM EST - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
According to 6 professional analysts, the 12-month price target for MediaAlpha stock ranges from a low of $12 to a high of $23. The average analyst price target of $17 forecasts a 30.07% increase in the stock price over the next year.
Price Target: $17.00 (+30.07%)
Analyst Consensus: Buy
* Price targets were last updated on Oct 30, 2025.
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 1 | 1 |
| Buy | 5 | 5 | 5 | 4 | 4 | 4 |
| Hold | 1 | 1 | 1 | 0 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $14 → $15 | Buy | Maintains | $14 → $15 | +14.77% | Oct 30, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $18 → $19 | Buy | Maintains | $18 → $19 | +45.37% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $15 | Strong Buy | Maintains | $15 | +14.77% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy → Hold Downgrades $15 → $12 | Strong Buy → Hold | Downgrades | $15 → $12 | -8.19% | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +37.72% | Sep 5, 2025 |
Financial Forecast
Revenue This Year
1.13B
from 864.70M
Increased by 30.80%
Revenue Next Year
1.24B
from 1.13B
Increased by 9.28%
EPS This Year
0.14
from 0.31
Decreased by -55.91%
EPS Next Year
0.99
from 0.14
Increased by 627.33%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.2B | 1.4B | |||
| Avg | 1.1B | 1.2B | |||
| Low | 1.1B | 1.1B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 36.6% | 20.2% | |||
| Avg | 30.8% | 9.3% | |||
| Low | 26.2% | 0.4% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.19 | 1.27 | |||
| Avg | 0.14 | 0.99 | |||
| Low | 0.11 | 0.82 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -39.0% | 829.5% | |||
| Avg | -55.9% | 627.3% | |||
| Low | -65.2% | 502.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.