Company Description
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in China, the rest of Asia, the Americas, Europe, Indonesia, and internationally.
The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand.
The company also operates a character-themed store in Vietnam. In addition, the company engages in brand licensing activity.
MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.
| Country | China |
| Founded | 2013 |
| IPO Date | Oct 15, 2020 |
| Industry | Specialty Retail |
| Sector | Consumer Discretionary |
| Employees | 7,003 |
| CEO | Guofu Ye |
Contact Details
Address: Building A, Mingfeng Plaza, 3rd , 8th Floor Guangzhou, 510000 China | |
| Phone | 86 20 3622 8788 |
| Website | miniso.com |
Stock Details
| Ticker Symbol | MNSO |
| Exchange | NYSE |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| IPO Price | $20.00 |
| CIK Code | 0001815846 |
| CUSIP Number | 66981J102 |
| ISIN Number | US66981J1025 |
| SIC Code | 5331 |
Key Executives
| Name | Position |
|---|---|
| Guofu Ye | Founder, Chairman of the Board of Directors and Chief Executive Officer |
| Jingjing Zhang | Vice President, Chief Financial Officer and Joint Company Secretary |
| Allis-Yueling Chen | Investor Relation Specialist |
| Hoi Ting Wong | Joint Company Secretary |
| Yang Yunyun | Vice President |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Sep 26, 2025 | 6-K | Report of foreign issuer |
| Sep 22, 2025 | 6-K | Report of foreign issuer |
| Sep 4, 2025 | 6-K | Report of foreign issuer |
| Sep 2, 2025 | 6-K | Report of foreign issuer |
| Aug 22, 2025 | 6-K | Report of foreign issuer |
| Aug 13, 2025 | SCHEDULE 13G/A | Filing |
| Aug 8, 2025 | 6-K | Report of foreign issuer |
| Aug 5, 2025 | 6-K | Report of foreign issuer |
| Jul 31, 2025 | SCHEDULE 13G/A | Filing |
| Jul 31, 2025 | 6-K | Report of foreign issuer |