ServiceNow, Inc. (NOW)
NYSE: NOW · Real-Time Price · USD
940.85
+4.85 (0.52%)
At close: Sep 29, 2025, 4:00 PM EDT
941.02
+0.17 (0.02%)
After-hours: Sep 29, 2025, 5:34 PM EDT
ServiceNow Analyst Ratings
Total Analysts
32
Consensus Rating
Strong Buy
Price Target
$1,108.90
Upside
+17.86%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $1,040 → $1,250 | Hold → Buy | Upgrades | $1,040 → $1,250 | +32.86% | Sep 24, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $1,300 | Buy | Reiterates | $1,300 | +38.17% | Aug 4, 2025 |
| Raymond James | Raymond James | Buy Maintains $1,000 → $1,100 | Buy | Maintains | $1,000 → $1,100 | +16.92% | Jul 24, 2025 |
| Oppenheimer | Oppenheimer | Buy Reiterates $1,100 → $1,150 | Buy | Reiterates | $1,100 → $1,150 | +22.23% | Jul 24, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $1,150 → $1,250 | Strong Buy | Maintains | $1,150 → $1,250 | +32.86% | Jul 24, 2025 |
| Piper Sandler | Piper Sandler | Buy Maintains $1,120 → $1,150 | Buy | Maintains | $1,120 → $1,150 | +22.23% | Jul 24, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $1,160 → $1,234 | Strong Buy | Maintains | $1,160 → $1,234 | +31.16% | Jul 24, 2025 |
| UBS | UBS | Strong Buy Maintains $1,125 → $1,100 | Strong Buy | Maintains | $1,125 → $1,100 | +16.92% | Jul 24, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $1,150 → $1,160 | Buy | Maintains | $1,150 → $1,160 | +23.29% | Jul 24, 2025 |
| Cantor Fitzgerald | Cantor Fitzgerald | Buy Reiterates $1,200 | Buy | Reiterates | $1,200 | +27.54% | Jul 24, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $1,150 → $1,225 | Buy | Maintains | $1,150 → $1,225 | +30.20% | Jul 24, 2025 |
| Barclays | Barclays | Buy Maintains $1,200 → $1,210 | Buy | Maintains | $1,200 → $1,210 | +28.61% | Jul 24, 2025 |
| Jefferies | Jefferies | Strong Buy Maintains $1,025 → $1,150 | Strong Buy | Maintains | $1,025 → $1,150 | +22.23% | Jul 24, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $1,110 → $1,200 | Strong Buy | Maintains | $1,110 → $1,200 | +27.54% | Jul 24, 2025 |
| Needham | Needham | Strong Buy Maintains $1,050 → $1,200 | Strong Buy | Maintains | $1,050 → $1,200 | +27.54% | Jul 24, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $1,300 | Buy | Reiterates | $1,300 | +38.17% | Jul 22, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.