Purple Innovation, Inc. (PRPL)

NASDAQ: PRPL · Real-Time Price · USD

1.120

+0.080 (7.69%)

At close: Aug 15, 2025, 4:00 PM

1.130

+0.010 (0.89%)

After-hours: Aug 15, 2025, 7:57 PM EDT

Purple Innovation Stock Forecast

Stock Price Forecast

The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 1.00, which predicts a -10.71% decrease from the current stock price of 1.12.

Price Target: $1.00 (-10.71%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	$1.00	$1.00	$1.00	$1.00
Change	-10.71%	-10.71%	-10.71%	-10.71%

* Price targets were last updated on Mar 26, 2025.

Analyst Ratings

According to 1 stock analyst, the rating for Purple Innovation is "Hold". This means that the analyst believes this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	Mar '25	Apr '25	May '25	Jun '25	Jul '25	Aug '25
Strong Buy	0	0	0	0	0	0
Buy	0	0	0	0	0	0
Hold	2	2	2	2	2	1
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	2	2	2	2	2	1

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Seth Basham Wedbush	Wedbush	Hold Reiterates $1	Hold	Reiterates	$1	-10.71%	Mar 26, 2025
Seth Basham Wedbush	Wedbush	Buy → Hold Downgrades $1.75 → $1.1	Buy → Hold	Downgrades	$1.75 → $1.1	-1.79%	Sep 4, 2024
Jeremy Hamblin Craig-Hallum	Craig-Hallum	Hold Maintains $2 → $1.5	Hold	Maintains	$2 → $1.5	+33.93%	Aug 6, 2024
Seth Basham Wedbush	Wedbush	Buy Reiterates $2.25	Buy	Reiterates	$2.25	+100.89%	May 8, 2024
Matt Koranda Roth MKM	Roth MKM	Strong Buy Reiterates $2.5	Strong Buy	Reiterates	$2.5	+123.21%	Mar 21, 2024

More Analyst Ratings

Financial Forecast

Revenue This Year

476.41M

from 487.88M

-2.35%

from 487.88M

Revenue Next Year

527.13M

from 476.41M

10.65%

from 476.41M

EPS This Year

-0.32

from -0.91

EPS Next Year

-0.21

from -0.32

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	648.47M	725.00M	573.20M	510.54M	487.88M	476.41M	527.13M	571.64M
Revenue Growth	51.39%	11.80%	-20.94%	-10.93%	-4.44%	-2.35%	10.65%	8.44%
EPS	-6.04	-0.31	-1.13	-1.17	-0.91	-0.32	-0.21	-0.12
EPS Growth	-	-	-	-	-	-	-	-
Forward PE	-	-	-	-	-	-	-	-
No. Analysts	-	-	-	-	-	7	7	4

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027
High	495.3M	562.8M	588.5M
Avg	476.4M	527.1M	571.6M
Low	454.2M	485.3M	549.2M

Revenue Growth

Revenue Growth	2025	2026	2027
High	1.5%	18.1%	11.6%
Avg	-2.4%	10.6%	8.4%
Low	-6.9%	1.9%	4.2%

EPS Forecast

EPS	2025	2026	2027
High	-0.24	-0.13	-0.12
Avg	-0.32	-0.21	-0.12
Low	-0.38	-0.26	-0.12

EPS Growth

EPS Growth	2025	2026	2027
High	-	-	-
Avg	-	-	-
Low	-	-	-

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.