Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
1.120
+0.080 (7.69%)
At close: Aug 15, 2025, 4:00 PM
1.130
+0.010 (0.89%)
After-hours: Aug 15, 2025, 7:57 PM EDT

Purple Innovation Statistics

Total Valuation

PRPL has a market cap or net worth of $121.42 million. The enterprise value is $283.45 million.

Market Cap 121.42M
Enterprise Value 283.45M

Important Dates

The last earnings date was Tuesday, July 29, 2025, after market close.

Earnings Date Jul 29, 2025
Ex-Dividend Date n/a

Share Statistics

PRPL has 108.41 million shares outstanding. The number of shares has increased by 1.53% in one year.

Current Share Class 108.24M
Shares Outstanding 108.41M
Shares Change (YoY) +1.53%
Shares Change (QoQ) +0.59%
Owned by Insiders (%) 4.61%
Owned by Institutions (%) 21.81%
Float 56.32M

Valuation Ratios

PE Ratio n/a
Forward PE n/a
PS Ratio 0.26
Forward PS 0.31
PB Ratio n/a
P/TBV Ratio n/a
P/FCF Ratio n/a
P/OCF Ratio n/a
PEG Ratio n/a
Financial Ratio History

Enterprise Valuation

EV / Earnings n/a
EV / Sales 0.62
EV / EBITDA n/a
EV / EBIT n/a
EV / FCF n/a

Financial Position

The company has a current ratio of 1.49

Current Ratio 1.49
Quick Ratio 0.66
Debt / Equity n/a
Debt / EBITDA 14.85
Debt / FCF n/a
Interest Coverage -1.98

Financial Efficiency

Return on equity (ROE) is -331.12% and return on invested capital (ROIC) is -12.67%.

Return on Equity (ROE) -331.12%
Return on Assets (ROA) -7.83%
Return on Invested Capital (ROIC) -12.67%
Return on Capital Employed (ROCE) -19.02%
Revenue Per Employee $380,703
Profits Per Employee -$70,158
Employee Count 1,200
Asset Turnover 1.37
Inventory Turnover 4.17

Taxes

In the past 12 months, PRPL has paid $45,000 in taxes.

Income Tax 45,000
Effective Tax Rate n/a

Stock Price Statistics

The stock price has increased by +5.66% in the last 52 weeks. The beta is 1.42, so PRPL's price volatility has been higher than the market average.

Beta (5Y) 1.42
52-Week Price Change +5.66%
50-Day Moving Average 0.79
200-Day Moving Average 0.84
Relative Strength Index (RSI) 70.43
Average Volume (20 Days) 1,080,875

Short Selling Information

The latest short interest is 2.04 million, so 1.88% of the outstanding shares have been sold short.

Short Interest 2.04M
Short Previous Month 2.09M
Short % of Shares Out 1.88%
Short % of Float 3.62%
Short Ratio (days to cover) 2.40

Income Statement

In the last 12 months, PRPL had revenue of $456.84 million and -$84.19 million in losses. Loss per share was -$0.79.

Revenue 456.84M
Gross Profit 184.64M
Operating Income -41.71M
Pretax Income n/a
Net Income -84.19M
EBITDA -9.30M
EBIT -41.71M
Loss Per Share -$0.79
Full Income Statement

Balance Sheet

The company has $34.25 million in cash and $196.28 million in debt, giving a net cash position of -$162.04 million or -$1.49 per share.

Cash & Cash Equivalents 34.25M
Total Debt 196.28M
Net Cash -162.04M
Net Cash Per Share -$1.49
Equity (Book Value) -15.58M
Book Value Per Share -0.14
Working Capital 41.50M
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was -$19.18 million and capital expenditures -$7.32 million, giving a free cash flow of -$26.51 million.

Operating Cash Flow -19.18M
Capital Expenditures -7.32M
Free Cash Flow -26.51M
FCF Per Share -$0.24
Full Cash Flow Statement

Margins

Gross margin is 40.42%, with operating and profit margins of -9.13% and -18.43%.

Gross Margin 40.42%
Operating Margin -9.13%
Pretax Margin -18.46%
Profit Margin -18.43%
EBITDA Margin -2.04%
EBIT Margin -9.13%
FCF Margin n/a

Dividends & Yields

PRPL does not appear to pay any dividends at this time.

Dividend Per Share n/a
Dividend Yield n/a
Dividend Growth (YoY) n/a
Years of Dividend Growth n/a
Payout Ratio n/a
Buyback Yield -1.53%
Shareholder Yield -1.53%
Earnings Yield -69.34%
FCF Yield -21.83%
Dividend Details

Analyst Forecast

The average price target for PRPL is $1.00, which is -10.71% lower than the current price. The consensus rating is "Hold".

Price Target $1.00
Price Target Difference -10.71%
Analyst Consensus Hold
Analyst Count 1
Revenue Growth Forecast (5Y) 5.04%
EPS Growth Forecast (5Y) n/a
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value n/a
Lynch Upside n/a
Graham Number n/a
Graham Upside n/a

Stock Splits

This stock does not have any record of stock splits.

Last Split Date n/a
Split Type n/a
Split Ratio n/a

Scores

PRPL has an Altman Z-Score of -1.41 and a Piotroski F-Score of 3. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score -1.41
Piotroski F-Score 3