The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
90.90
+0.55 (0.61%)
At close: Jun 27, 2025, 4:00 PM
91.41
+0.51 (0.56%)
After-hours: Jun 27, 2025, 7:59 PM EDT
The Southern Company Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$93.36
Upside
+2.71%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold Maintains $91 → $90 | Hold | Maintains | $91 → $90 | -0.99% | Jun 18, 2025 |
| Raymond James | Raymond James | Buy Initiates $98 | Buy | Initiates | $98 | +7.81% | Jun 13, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $102 → $100 | Hold → Strong Buy | Upgrades | $102 → $100 | +10.01% | Jun 5, 2025 |
| Keybanc | Keybanc | Hold → Sell Downgrades $78 | Hold → Sell | Downgrades | $78 | -14.19% | May 14, 2025 |
| Wells Fargo | Wells Fargo | Hold Maintains $95 → $99 | Hold | Maintains | $95 → $99 | +8.91% | May 2, 2025 |
| Guggenheim | Guggenheim | Hold Reiterates $93 | Hold | Reiterates | $93 | +2.31% | May 2, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $90 → $94 | Hold | Maintains | $90 → $94 | +3.41% | May 2, 2025 |
| Barclays | Barclays | Hold Maintains $83 → $90 | Hold | Maintains | $83 → $90 | -0.99% | Apr 22, 2025 |
| JP Morgan | JP Morgan | Sell → Hold Upgrades $94 | Sell → Hold | Upgrades | $94 | +3.41% | Apr 8, 2025 |
| UBS | UBS | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +6.71% | Mar 21, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $91 | Hold | Maintains | $88 → $91 | +0.11% | Mar 20, 2025 |
| Mizuho | Mizuho | Hold Maintains $83 → $85 | Hold | Maintains | $83 → $85 | -6.49% | Feb 3, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $96 → $98 | Buy | Maintains | $96 → $98 | +7.81% | Dec 12, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $85 | Hold | Maintains | $88 → $85 | -6.49% | Nov 22, 2024 |
| BMO Capital | BMO Capital | Buy Maintains $99 → $97 | Buy | Maintains | $99 → $97 | +6.71% | Nov 1, 2024 |
| Barclays | Barclays | Hold Maintains $71 → $83 | Hold | Maintains | $71 → $83 | -8.69% | Oct 15, 2024 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 10 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.