The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
86.28
-1.05 (-1.20%)
At close: Dec 5, 2025, 4:00 PM EST
86.37
+0.09 (0.10%)
After-hours: Dec 5, 2025, 7:13 PM EST
The Southern Company Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$98.22
Upside
+13.84%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Hold Maintains $98 → $91 | Hold | Maintains | $98 → $91 | +5.47% | Nov 20, 2025 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $114 → $103 | Strong Buy → Hold | Downgrades | $114 → $103 | +19.38% | Nov 5, 2025 |
| Wells Fargo | Wells Fargo | Hold Initiates $97 | Hold | Initiates | $97 | +12.42% | Oct 28, 2025 |
| RBC Capital | RBC Capital | Hold Initiates $107 | Hold | Initiates | $107 | +24.01% | Oct 28, 2025 |
| Ladenburg Thalmann | Ladenburg Thalmann | Strong Buy → Hold Downgrades $100 → $103 | Strong Buy → Hold | Downgrades | $100 → $103 | +18.80% | Oct 17, 2025 |
| Keybanc | Keybanc | Sell Maintains $78 → $87 | Sell | Maintains | $78 → $87 | +0.83% | Oct 15, 2025 |
| Barclays | Barclays | Hold Maintains $91 → $98 | Hold | Maintains | $91 → $98 | +13.58% | Oct 14, 2025 |
| UBS | UBS | Hold Maintains $100 → $104 | Hold | Maintains | $100 → $104 | +20.54% | Oct 10, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Initiates $103 | Hold | Initiates | $103 | +19.38% | Oct 7, 2025 |
| Scotiabank | Scotiabank | Buy → Hold Downgrades $99 | Buy → Hold | Downgrades | $99 | +14.74% | Oct 3, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $94 → $92 | Hold | Maintains | $94 → $92 | +6.63% | Sep 25, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $97 → $98 | Hold | Maintains | $97 → $98 | +13.58% | Aug 21, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $98 → $99 | Buy | Maintains | $98 → $99 | +14.74% | Aug 1, 2025 |
| Mizuho | Mizuho | Hold Maintains $93 → $95 | Hold | Maintains | $93 → $95 | +10.11% | Aug 1, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $98 → $102 | Buy | Maintains | $98 → $102 | +18.22% | Jul 22, 2025 |
| Barclays | Barclays | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | +5.47% | Jul 16, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.