Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
264.81
+1.76 (0.67%)
At close: Dec 5, 2025, 4:00 PM EST
264.74
-0.07 (-0.03%)
After-hours: Dec 5, 2025, 7:56 PM EST
0.67%
Market Cap 13.42B
Revenue (ttm) 5.26B
Net Income (ttm) 512.00M
Shares Out 50.66M
EPS (ttm) 9.93
PE Ratio 26.68
Forward PE 15.41
Dividend n/a
Ex-Dividend Date n/a
Volume 525,016
Open 261.39
Previous Close 263.05
Day's Range 261.39 - 267.82
52-Week Range 205.73 - 427.76
Beta 1.67
Analysts Buy
Price Target 346.29 (+30.77%)
Earnings Date Oct 28, 2025

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial ... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 9,900
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2024, Zebra Technologies's revenue was $4.98 billion, an increase of 8.66% compared to the previous year's $4.58 billion. Earnings were $528.00 million, an increase of 78.38%.

Financial Statements

Analyst Forecast

According to 7 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $346.29, which is an increase of 30.77% from the latest price.

Price Target
$346.29
(30.77% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience

BEAVERTON, Ore. & LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies C...

Other symbols: DMRC
2 days ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

4 days ago - Seeking Alpha

Zebra Technologies Appoints Melissa Luff Loizides as Chief People Officer

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, announced that Melissa Luf...

12 days ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at Stephens Annual Investment Conference 2025 Transcript

Zebra Technologies Corporation ( ZBRA) Stephens Annual Investment Conference 2025 November 18, 2025 12:00 PM EST Company Participants Nathan Winters - Chief Financial Officer Conference Call Particip...

18 days ago - Seeking Alpha

These stocks have been hit hard in 2025 but could surge by as much as 57% from here

Downtrodden names expected to come roaring back include Adobe, Block and Salesforce.

19 days ago - Market Watch

9 Robotics Stocks to Buy Before the Automation Wave Peaks

Aging populations and wage inflation are making automation economically compelling across warehouses, factories, hospitals, and service industries. The robotics market encompasses a range of industrie...

21 days ago - The Motley Fool

Zebra Technologies to Present at Investor Conferences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

23 days ago - Business Wire

Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today unveiled the finding...

25 days ago - Business Wire

Why Shares in Zebra Technologies Fell This Week (and Why They Could Recover)

Investors weren't pleased with an outlook for a slowing in Zebra's core business in the fourth quarter. The valuation is attractive, and the potential divestiture of a peer could be good news for Zebr...

5 weeks ago - The Motley Fool

Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)

Zebra Technologies Corporation delivered strong Q3 '25 results, driven by retail, eCommerce, and healthcare, and guided for flat organic growth in Q4 '25. The Elo Touch Solutions acquisition expands Z...

5 weeks ago - Seeking Alpha

Is Zebra Technologies Stock A Buy Now?

Zebra Technologies (ZBRA) has found itself back on investors' radar after a sharp post-earnings pullback brought the stock to a key technical support zone. Despite beating expectations and raising gui...

5 weeks ago - Forbes

Why Zebra Technologies Stock Stumbled Today

Zebra Technologies beat Wall Street's third-quarter earnings and revenue estimates. The company issued upbeat guidance, but much of it comes from the recently closed Elo Touch Solutions acquisition.

5 weeks ago - The Motley Fool

Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript

Zebra Technologies Corporation (NASDAQ:ZBRA) Q3 2025 Earnings Call October 28, 2025 8:30 AM EDT Company Participants Michael Steele - Vice President of Investor Relations William Burns - CEO & Direct...

5 weeks ago - Seeking Alpha

Barcode scanner maker Zebra forecasts upbeat Q4 on resilient demand, lower tariffs

Zebra Technologies on Tuesday forecast fourth-quarter profit and revenue growth above analysts' estimates, signaling steady demand for its barcode scanners and mobile computers as businesses accelerat...

5 weeks ago - Reuters

Zebra Technologies Announces Third-Quarter 2025 Results

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

5 weeks ago - Business Wire

Zebra and Salesforce Introduce Retail Cloud POS Solution on Android to Streamline Store Operations

SAN FRANCISCO--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the company is ...

7 weeks ago - Business Wire

ODW Logistics Expects to Improve Pick Rates by 42% With Zebra Technologies

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ODW Logist...

2 months ago - Business Wire

Zebra Technologies and Tulip Collaboration Delivers Mobile-First Experience to the Frontline

BOSTON--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, and Tulip, the leader in frontline ope...

2 months ago - Business Wire

Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it...

2 months ago - Business Wire

Zebra Technologies to Release Third Quarter Results on Oct. 28

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

2 months ago - Business Wire

Zebra Technologies Jumps to Top Ten on Fast Company's 2025 Best Workplaces for Innovators List

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it is #8 o...

2 months ago - Business Wire

Zebra Study with Oxford Economics: Automation of Workflows Drives 20% Increase in Productivity

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced new resear...

2 months ago - Business Wire

Zebra Showcases AI for the Frontline at Inaugural Frontline AI Summit and Annual ZONE Conference

NASHVILLE, Tenn.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced the launch of its annual ZONE custom...

2 months ago - Business Wire

7 No-Brainer Robotics Stocks to Buy Right Now

Artificial intelligence (AI) may be the hottest story in markets today, but its most powerful effects are only beginning to spill over into robotics. Over the next five to 10 years, AI-driven machines...

Other symbols: CGNXHSAIISRGROKSYMTER
3 months ago - The Motley Fool

These Analysts Boost Their Forecasts On Zebra Technologies After Upbeat Earnings

Zebra Technologies Corporation ZBRA posted better-than-expected second-quarter earnings and raised its FY 2025 adjusted EPS guidance above estimates.

4 months ago - Benzinga